ABOUT
ALVA café is a place where you can come to drink your coffee, your chai latte, with a donut’s, a big piece of cake or a good salad on a big cocooning armchair or alone on a high chair to finish your files during the weekend, during the lunch break or in the morning on the way to work.
The tones chosen for the atmosphere are very neutral, white, beige, wood and a few touches of black. A minimalist and uncluttered style that I will break up by adding some colorful and original touches.
The coffee shop is located in Paris, it is a very heterogeneous town, with a population of all ages, old people, young parents, many schools, high schools, colleges and a lot of shops of all kinds.
Brand personality: trendy, minimalist, quality, gourmet.
Target audience: gender, age, income level, personality I mainly target the youth between 18 and 30 years old.
THE TASK
To create bright + strict, premium & minimalistic logotype without any symbols.
Preferred colors: white, black, brown, beige, pink, lilac and also more flashy colors orange, yellow, green.
The logos will be used on store front, on the window, menu.
The business goals:
– clear brand recognition
– to keep my customers loyal, to mark their spirit by the originality of the place because there is no place like this in the area.
